Kindness: “This Is Not About Us” Video

Kindness: “This Is Not About Us” Video

With the release of his sophomore record “Otherness” just a few days away, British singer Adam Bainbridge, aka Kindness, has revealed this cool video for the album’s first single “This Is Not About Us”, which was co-directed by Daniel Brereton and Adam Bainbridge himself. Speaking about his work with choreographer Karla Garcia, Kindness says: “Some of my favorite videos are simple choreographies — for the “This Is Not About Us” video I wanted to try working with a choreographer and push myself to work on dance in a way that was less free-form and messy. It’s an ego-less thing to give yourself over to making someone else dance as well as possible, especially when they’re not nearly on your level.”

The “This Is Not About Us” single will appear on Kindness’ new LP “Otherness”, which features guest appearances from Robyn, Blood Orange’s Devonté Hynes, among others. The album will drop on October 13th on Female Energy/Mom + Pop.

Stream: Kindness: “World Restart” [feat. Kelela & Ade]


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