Neon Indian: “Toyota Man” Video

November 15th, 2019

Neon Indian is back with a new track, called “Toyota Man”, which marks a new era for Alan Palomo’s project, as it’s his first song in his native language (Spanish) while musically introducing a new psych-cumbia infused direction. The release comes hand-in-hand with a self-directed video, starring Alan Palomo, Brian DeRan, Chris Silcox and Veronica Sanders, which you now watch above.

Speaking about the video, Alan says :“Toyota Man” was filmed along the road map of what essentially was my path to American citizenship: Monterrey, the Nuevo Laredo border, San Antonio, and finally Austin. The process is a multiple decade commute known by many Latinos and other Americans. Though my music has always been generally apolitical, I realized when recording this song that it was impossible to write biographically (in the rhetorical context of the Trump administration) without being entirely that: political. The story of my family, which before felt commonly American, was suddenly politicized. Recognizing the absurdity of it all, I thought it would be refreshing to address the social narrative around immigration through comedy – nods to Benny Hill, misremembered San Antonio car commercials, and School House Rock. My family and I had a ton of fun making this and I hope it’s equally as fun to watch. Enjoy!”

The single “Toyota Man” is out now via Transgressive Records. Buy it here.

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